Le FIBO redevient aussi grand que par le passé : http://www.fibo.de/en/gruppe_presse/new ... er2007.phpNew form, old size: FIBO extends surface area
Düsseldorf/Essen. FIBO will again grow bigger in 2008. With six months still to go until the start of the show, FIBO’s performance curve already shows a clear upward trend. After two years with growth rates in the double-digit range, FIBO 2008 will again increase its surface area. In order to cater for the growing demand for space, the leading international trade show for fitness and wellness will provide more exhibition space next year. In doing so, FIBO, for the first time in years, will present itself with its “old“ size but in a completely new form.
Obvious stand extensions, more and more complex trade show stands and a growing number of new exhibitors: there is such a “run” for FIBO presently that the trade show organizers at Reed Exhibitions are already scheduling extra space at this stage. The last time this happened was during the “golden years” when FIBO was still the engine driving a growing fitness market. In the following period, the transmission of the leading European show seemed to stutter slightly. Meanwhile, however, the speed is right again: more trade visitors than ever before – almost 70 percent of the total of 45,000 visitors in 2007 -, the more international background of purchasers and the FIBO “structural reform” with the new hall layout and a clearer focus as far as the products and services are concerned have given FIBO a new face which was very well accepted by exhibitors, trade visitors and consumers. This is evident from the results of representative surveys which document a marked increase in satisfaction among all these groups.
No doubt: FIBO has found a new basis. For Olaf Tomscheit this represents a challenge to be even better as far as the fine tuning is concerned and “to transform the confidence shown to us into even better performance.” The foundations for this have been laid.
Fitness plus
ldquo;Confidence in FIBO has returned,” FIBO Manager Olaf Tomscheit says. This also finds its expression in the development of the various industry segments. The classical segment of training equipment which is already occupying almost four entire halls all by itself, will grow even further. With the well-frequented Innovation Forum, Hall 7 which was included in this segment for the first time in 2007 proved a new point of attraction which will be upgraded once more in 2008.
Stronger focus on health promotion
FIBO will also grow and selectively develop in those segments with a growing importance in the market. For instance the segment of health promotion (medical fitness), which is increasingly attracting the interest of and “finding favour” with trade visitors will be expanded step by step. The foundation for this has been laid: meanwhile, 16 percent of trade visitors at FIBO come from therapeutic establishments: a figure which demonstrates that FIBO is also becoming increasingly well established even in the circles of health-oriented professions. With selective advertising, a refurbished pavilion dedicated to the topic of health promotion and improved visitor navigation both online and “on site”, this segment will move even more strongly into focus at FIBO.
Wellness continues on its way up
In the wellness segment as well, FIBO is attracting increasing attention. To express it in figures: more than seven percent of trade visitors are working in wellness institutes, day spas or spa establishments. Not a bad figure but Olaf Tomscheit is still not quite satisfied: “Our main task will be to round out our range of products and services further and, on the other hand, to better cater for the different types of requirements which fitness studios, hotels, day spas and wellness ¬institutes have in connection with the wellness theme.” Hotels and day spas in particular (“both of these are scopes with a high potential“) are to be won for FIBO with their own line of advertising.
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